QUALITY CONTROL

At BestMark, we understand how critically important it is that the feedback you get from a program be actionable and veritable. Over the years, Best Seminars has developed a system that ensures that every step of your program is managed to provide you with data you can depend upon. The following sections outline the quality processes Best Seminars has in place to provide you with quality and integrity.

Quality Editing
Best Seminars offers a unique service to its clients--a staff of Quality Editors trained in your company's exact standards. Each survey is reviewed and edited by a Quality Editor to ensure you receive the most thorough and actionable information possible.

Employeer Screening and Hiring
A key component in developing a quality employee field force is the employee application process. The employee's applications are carefully screened for conflicts of interest, thoroughness in completing the application form, work experience and quality of the applicant's narrative.

Selecting Shoppers that are right for you
One of the features that sets Best Seminars apart from other mystery guest companies is its mystery shopper "Profiling" methodology. BestMark maintains an in-depth database on all of its field representatives or mystery shoppers. Each mystery shopper is profiled to determine his or her own natural purchasing, dining and consuming habits.

Therefore, BestMark is able to ensure that we are matching the profiles of our shoppers up with the profiles of your normal, targeted shopper. We will work with you to determine a shopper profile that meets your unique target market.

Mystery Shop Training
Mystery shoppers receive extensive training, not only in BestMark's standards, but also in the exact specifications and parameters of each unique shop before it is assigned. In addition, shoppers receive extensive feedback on every shop they perform.

Auditing the Shoppers' Performance
BestMark has several checks and balances in place to make sure that shoppers provide you with fair, accurate and dependable feedback. At BestMark we audit our shoppers' scoring habits to ensure that scoring is not biased.

Mystery Shop Scheduling
The BestMark mystery shop schedulers are trained in your company's exact operating standards. They use a sophisticated, customized computer system that prompts them through each instruction they need to share with the mystery shopper before the visit is performed. In addition, the scheduling program strictly enforces all of the shop rules in place for your account such as shopper age requirements, income, days apart, etc.